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Opening Vignette Tech Expert Technology Solution for Global Problems
Chapter 1: Cars of the Future N/A One Laptop Per Child
Chapter 2: Strategy Medtronics Auroras/IPTV Aravind Eye Hospital
Chapter 3: Culture Google ESRI Star Sight
Chapter 4: MO/Teams
R&D-marketing interaction
Buckman Labs Hewlett Packard,
Xilinx,
Agilent
Dignity Toilets
Chapter 5:
Partnerships/CRM
Apple Kevin Myette
REI
The Sling Shot
Chapter 6: Research IDEO Grupthink Biowave Power
Chapter 7: Customer
Behavior/
Segmentation
RFID chips Panasonic Mobile
Japan
Manila Water
Chapter 8:
Product/Tech.
Management
Apple iPod Memjet
Sun MicroSystems
Godisa SolarAid
Chapter 9: Distribution/
Supply Chain Mngt.
Cisco Cisco Big Loda WorldBike
Chapter 10: Pricing Apple iphone RightNow Tech. Orascom Telecomm.
Chapter 11: A&P Microsoft Respond2 Lymphatic Filariasis
Chapter 12: Branding Samsung Foveon IDE/Bamboo Treadle
Chapter 13: Eli Lilly Intel NanoSolar

Minicases (end of text): Xerox, Skype, Selco, Tivo, Airbus/Boeing, ESRI, Goomzee Mobile Marketing

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