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Course Syllabi

Sample Course Syllabus

Course Material

The link below is password protected because it provides access to instructor course material such as PowerPoint slides, answers to end-of-chapter questions, etc. When you click on it, you will open a log in page at Pearson/Prentice Hall for their Instructor Resource Center. New users should register there. Pearson/Prentice-Hall will validate that you are an authorized instructor prior to sending you access information. During registration, when asked for your University affiliation, if your University is not listed in the drop down menu, please select “Other” and continue. Please contact us if you have any difficulties after following this process.

Download course material here.

Additionally, instructors may order a review copy of the book from the publisher.

End-of-Book MINI-CASES

Is There More to Skype Than Hype?
A Web-based software company offering Voice-over-Internet Protocol (VoIP) services

The Future of TiVo?
Digital video recorder hardware combined with superior software functionality, advertising services, online and retail distribution

Charting a New Course for Xerox: Strategic Marketing Planning
Information technology/hardware

Environmental Systems Research Institute (ESRI)
A software provider for geographic information systems (GIS)

Vision of the Future: Airbus 380 or Boeing 787 Dreamliner?

Goomzee Mobile Marketing
A mobile marketing technology company offering text message marketing services to real estate professionals

SELCO–India: Lighting the Base of the Pyramid 513
A solar home systems provider in India with a unique business/distribution model

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