INSTRUCTOR RESOURCES
Course Syllabi
Course Material
The link below is password protected because it provides access to instructor course material such as PowerPoint slides, answers to end-of-chapter questions, etc. When you click on it, you will open a log in page at Pearson/Prentice Hall for their Instructor Resource Center. New users should register there. Pearson/Prentice-Hall will validate that you are an authorized instructor prior to sending you access information. During registration, when asked for your University affiliation, if your University is not listed in the drop down menu, please select “Other” and continue. Please contact us if you have any difficulties after following this process.
Additionally, instructors may order a review copy of the book from the publisher.
End-of-Book MINI-CASES
Is There More to Skype Than Hype?
A Web-based software company offering Voice-over-Internet Protocol (VoIP) services
The Future of TiVo?
Digital video recorder hardware combined with superior software functionality, advertising services, online and retail distribution
Charting a New Course for Xerox: Strategic Marketing Planning
Information technology/hardware
Environmental Systems Research Institute (ESRI)
A software provider for geographic information systems (GIS)
Vision of the Future: Airbus 380 or Boeing 787 Dreamliner?
Transportation/aeronautics
Goomzee Mobile Marketing
A mobile marketing technology company offering text message marketing services to real estate professionals
SELCO–India: Lighting the Base of the Pyramid 513
A solar home systems provider in India with a unique business/distribution model
Interesting Articles and Technologies
