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Goomzee Mobile Marketing

1. Does it make sense that Goomzee focused on the real estate industry? Why or why not? If not, what target market would you have recommended and why?

2. Would you characterize Goomzee as market oriented? Why or why not? If not, what should Goomzee be doing differently in this regard?

3. Critique Goomzee’s pricing strategy.

4. Critique Goomzee’s advertising and promotion strategy.

5. Do you think Goomzee will continue to be successful in the future? Why? What additional steps should it take to ensure its ongoing success?

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