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The authors

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Jakki J. Mohr
(Ph.D 1989 University of Wisconsin), is Regents Professor of Marketing and the Hamilton Distinguished Faculty Fellow at the School of Business Administration, University of Montana-Missoula. She has won numerous teaching awards, including the 2008 Outstanding Marketing Teacher Award (given by the Academy of Marketing Science) and the 2005 CASE/Carnegie Foundation Montana Professor of the Year, among others. In addition to teaching at the University of Montana, Jakki has been invited to teach at many other universities around the world. She also has served as a keynote speaker at industry association meetings, delivers executive education programs, and has consulted with a variety of high-tech companies such as Fujitsu, Level 3 Communications, and a range of small-and mid-size companies on their marketing strategies. Her award-winning academic research has appeared in the top journals in her discipline, including the Journal of Marketing and the Strategic Management Journal. She serves on the editorial board for the Journal of the Academy of Marketing Science. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997), and she worked in Silicon Valley for Hewlett Packard prior to beginning her academic career. In addition to pursuing her teaching, writing, and research with a passion, she enjoys many outdoor activities with her active family: Michael, Willy (age 16), and Claire (age 13).

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Sanjit Sengupta
(Ph.D. 1990, University of California, Berkeley) is Professor in the Marketing Department at San Francisco State University. He teaches courses in Strategic Marketing, Business-to-Business Marketing and Marketing of High-Technology Products and Services.

Prior to joining San Francisco State in Fall 1996, Dr. Sengupta was an assistant professor at the University of Maryland, College Park, where he received two teaching awards. He has taught in many executive and MBA programs in Finland, India, New Zealand, USA and South Korea. His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has won a few awards and been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management. Prior to his academic career, Dr. Sengupta worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.

Stanley Slater
(Ph.D. 1988, University of Washington) is a Professor of Marketing at Colorado State University. From 1996-2002 he was a Professor and the Director of the Business Administration Program at the University of Washington’s Bothell Campus where he was instrumental in launching an MBA Program designed specifically for professionals in technology-oriented businesses.

Dr. Slater’s major research interests are in the areas of the role of a market orientation in organizational success and marketing’s role in business strategy implementation. He has published more than 40 articles on these and other topics in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, the Strategic Management Journal, and the Academy of Management Journal, among others. He has won ‘Best Paper’ awards from the International Marketing Review and the Marketing Science Institute.

Dr. Slater serves on the editorial review boards of the Journal of Marketing, Industrial Marketing Management, and Business Horizons.
Prior to his academic career, he held professional and managerial positions with IBM and with the Adolph Coors Company. Dr. Slater has consulted with units of Hewlett-Packard, Johns-Manville, Monsanto, United Technologies, Cigna Insurance, Qwest, Philips Electronics, and Weyerhaeuser.

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