Chapter 1 - The World of High-Technology Marketing
Chapter Features
The chapter includes a wide variety of high-tech examples to support the chapter content, including:
- High-Tech innovations in personal transportation:
Terrafugia’s Transition
Image From: http://stuff.tv/ProductImages/357600db3gt.jpg
Jetpack International’s Jet Pack T-73
Image From: http://www.instablogsimages.com/images/2007/07/31/jetpack-h202_48.jpg
See also Aptera, Tesla, and A Better Place.
- Computing Technology for base-of-the-pyramid (emerging, impoverished markets):
Sneak Peek of Chapter Content
Why do so many high-tech products fail? How can the success rates be improved?
What is marketing?
What is “high technology”?
What is high-technology marketing?
What are the types and variety of innovations?
Why are industry standards so important in high-tech markets?
Outline of a marketing plan
Contingency Theory of High-Technology Marketing
Listing of Chapter topics from the Table of Contents
Application ideas
Other Interesting Articles and Technologies
