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Chapter 13– Strategic Considerations for the Triple Bottom Line
in High-Tech Companies

Chapter Features

The chapter includes a wide variety of high-tech examples to support the chapter content, including:
•    The Eli Lilly Multi-drug resistant tuberculosis initiative
•    Envirofit’s unique approach to social entrpreneurship and solving base-of-the-pyramid problems
•    Intel’s environmental approach to chip manufacturing
•    Technology Solutions to Global Problems:  Nanosolar

Sneak Peek at Chapter Content

What is the triple bottom line?
What are three approaches to corporate social responsibility?
How does a company measure its social and environmental performance?
What is the impact of social and environmental initiatives on the company’s performance?
What are best-practices approaches to CSR in high-tech companies?
What models of social entrepreneurship do high-tech companies follow?
What are base of the pyramid markets?  Why are high-tech companies interested in these markets?
How can high-tech companies bridge the digital divide?
Why should, and how can high-tech companies “green” their business strategies?
Listing of Chapter topics from the Table of Contents


Application Ideas


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