Chapter 9 – Distribution Channels and Supply Chain Management in
High-Tech Markets

Chapter Features
The chapter includes a wide variety of high-tech examples to support the chapter content, including:
•    Cisco Systems and its multi-channel marketing, the Nintendo Wii, and many others.
•    Big Boda/World Bike:  (link to text below with picture)

Sneak Peek at Chapter Content
What are the major issues in designing high-tech distribution channels?
What can high-tech companies do to facilitate effective interaction between sales people (a direct channel of distribution from the company to key customers) and marketing personnel (Sales-Marketing interactions)?
When should a company use company-owned retail outlets?
How can a company effectively use multi-channel marketing, including minimizing channel conflict and cannibalization?
How can high-tech companies manage gray markets, or unauthorized distribution channels?
How do companies manage their high-tech supply chains to mitigate demand and supply uncertainty?
What are “green supply chains?”
Listing of Chapter topics from the Table of Contents